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Research, Concepts & Pre-tests  
Concept meetings with client for Khmer Rouge films
Concept meetings with client for Khmer Rouge films
Research:
Before starting a project, KMF places much emphasis on research. After briefings from clients to pinpoint the target audience, KMF probes the subject thoroughly.

Concepts & scripts:
A range of concepts is submitted to clients for further discussion and enhancement. Next, 1st draft scripts are written and presented, reworked until client and KMF are satisfied they will engage and appeal to the audience.

Pre-tests:
If resources permit, pre-tests will be conducted on the concepts and scripts with a target audience sample.

Examples:
1) Before filming Facing the Truth (HIV testing for pregnant women), a pre-test on concept and story was conducted in January 2008.

2) Two photos on the left show pre-tests for a series of children's TV spots on
the law made for CLEC (Community Legal Education Centre) in March 2007.

More testimonials:
“KMF worked through the creative process in language everybody understood.
It was professional in all aspects of production: research, pre-tests, scripting, casting, filming, editing. It has genuine commitment to Cambodian talent.”

Richard Geeves, CLEC education consultant

“KMF understood the overall objective of our project as well as attending to every last detail with precision.  Its timely work for CLEC was of high quality.”
Brian Rohan, CLEC commissioner
KMF tests concept & story on Cambodian children
KMF tests concept & story on Cambodian children
Kim An Arun and Sok Sopheach storyboarding
Kim An Arun and Sok Sopheach storyboarding

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