After competitive bidding, KMF won the contract for a 25-minute drama about the importance of HIV tests for pregnant women and their husbands.
The client was NMCHC, Cambodia (National Maternal & Child Health Centre).
The video is currently being shown at hospitals and health centres throughout Cambodia.
On completion of the 1st draft script, the story was rigorously pre-tested with six groups of eight participants in three provinces. Several amendments were made to later drafts following participants' comments on the comprehensibility and effectiveness of the messaging.
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Storyboard of 120 photos depicts the action
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