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Facing the Truth Pre-test  

After competitive bidding, KMF won the contract for a 25-minute drama about the importance of HIV tests for pregnant women and their husbands.

The client was NMCHC, Cambodia (National Maternal & Child Health Centre).

The video is currently being shown at hospitals and health centres throughout Cambodia.

On completion of the 1st draft script, the story was rigorously pre-tested with six groups of eight participants in three provinces. Several amendments were made to later drafts following participants' comments on the comprehensibility and effectiveness of the messaging.


Storyboard of 120 photos depicts the action
Storyboard of 120 photos depicts the action
 
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