CTN, Cambodia's most popular channel by far
AI Concert, a live two-hour music show, has been running on CTN, Cambodia's top TV channel, for five years.In July 2008, CTN engaged KMF to devise a complete overhaul for the show.
A new set was designed; new superstars and variety acts were introduced together with rehearsals for singers, dancers and MCs. A warm-up comedian was engaged to energise the studio audience during the 8-minute long commercial breaks.
AI's re-launch was on Sunday 12 October; the show developed and honed over the following three months.